2 April 2014 17:15:25 BST
This season’s Neom campaign is all about de-stressing and attaining that sometimes elusive stress less state.
Stress is the body’s response to stimuli, both positive and negative. It can be satisfying - a manageable deadline, a personal goal you want to reach - but all too often stress can leave you feeling out of control and down in the dumps.
It is worth noting the difference between stress and anxiety: while stress is the result of a particular stimulus - an important presentation, a family crisis, a house move - anxiety is fear-based so that the cause is often not so obvious.
If we pinpoint the stimuli we can all overcome stress. This idea of being kind to yourself and taking holistic action to combat stress (or perhaps more specifically, your response to the factors that cause you stress) was the guiding light in creating some of our best-loved scents.
All our blends boast pure, mood-enhancing essential oils and most therefore have natural stress-reducing qualities, but three in particular were designed as uplifting and balancing de-stress treatments: Cocooning (mandarin, ylang ylang and chamomile), Enchantment (bluebell, guaiacwood and rose) and Real Luxury (lavender, jasmine and Brazilian rosewood).
There are actually three citrus essential oils in the Cocooning blend - mandarin, lemon and orange – proven in scientific studies to combat depression and boost immunity, while the chamomile and ylang ylang oils both have calming effects and have been used by aromatherapists to treat mild cases of depression.
Enchantment is a delicate floral scent. The actual bluebell smell is extracted from part of a corn kernel - a pioneering move by Neom to harness the scent without using synthetic materials – while the guaiacwood essential oil quells stress and rose has calming and confidence-boosting properties.
Real Luxury is a soothing floral blend perfect for pampering nights in. Lavender is well-known for its calming properties, proven to help with insomnia and deeply relax. Jasmine is similarly calming with uplifting and confidence-building qualities, while Brazilian rosewood has been used to lift blue feelings and soothe.
Over the next few months we’ll be delving deep into what makes the ingredients in these blends so good for de-stressing and asking experts to give their de-stress techniques on our blog – from diet changes, to home and beyond.
Together let’s make this the stress less season!