How we’re going more sustainable

Posted by PR Neom, Sep 21, 2020

How we’re going more sustainable

Our latest (seriously-exciting) launch, sustainable Hand & Body Washes and Lotions, is another small step forward on our journey to become zero waste by 2025.

Where we can, we use recycled materials and minimal plastic, and we’re working towards making all our product packaging fully recyclable or refillable. At the moment, the majority of our packaging is made of glass because it’s derived from natural raw ingredients, is highly recyclable, and can be reused over and over again. We’re on a mission to replace any plastic we do use with 100% recycled by 2025. Case in point: the PCR bottles of our new sustainable Hand & Body Wash & Lotions.

But what is PCR? And how did it make its way to be a lovely nude coloured bottle of NEOM goodness? Here’s a quick Q&A with Jenny from our product development team (she’s also our sustainability queen!)...

What is PCR?

PCR is short for post consumer recycled material - plastic that has been made into a product, used, thrown away, collected, cleaned, reprocessed and remade into something new. Products made from post-consumer plastic close the loop, diverting plastic from landfill and instead allowing them to be recycled (in its truest sense) into something else.

How do we source our PCR material?

All our PCR material is purchased from licensed plastic recyclers selected from an approved supplier list. Our new Hand & Body Wash & Lotions are made from made from a combination of Ocean Waste Plastic™ and Post Consumer Recycled plastic. The pump is metal free, making it 100% recyclable too. By switching to PCR material, we’ve saved eight tonnes of virgin plastic as well as being able to do our bit in cleaning up the oceans of plastic too.

What is the plan with changing other NEOM products to PCR?

We’re working hard to replace all virgin plastic in our products with at least a partial content of PCR. In January 2021 the PCR content of the Hand Balms tube will increase from 0 to 30%. However, we are currently limited with the level of PCR which is available on the market - globally we only reuse 25% of virgin plastic generated, so the more we all recycle (rather than just throw away) the more we’ll be able to reuse.