LIVE from Sweaty Betty Live

Posted by Nicola Elliott

LIVE from Sweaty Betty Live

Like Ellie Goulding, we started the day off with a kick of Scent to Boost Your Energy for SWEATY BETTY Live.

Saturday morning 7am and it is drizzling! Nooo. BUT team NEOM are down at the Old Truman Brewery in the cool-and-hip Shoreditch, London at SWEATY BETTY LIVE to boost everyone’s wellbeing, one spritz of 100% natural fragrance at a time. Yesss!

The NEOM SB gang (ok so that’s Charlotte, Jodie, Lizzie, Michelle, Lucy and Sarah) started the morning off infused with Grapefruit, Lemon & Rosemary Natural Wellbeing Fragrance – just like Ellie Goulding (who posted on her Instagram stories the same morning and gave us an added spring in our step). We’re feeling GOOD. We HEART Sweaty Betty Live.

It’s a one day event run by the fab workout wear brand and brings together the best of the wellness community. Like classes with our friends over at Frame, spinning with Psycle, talks from nutritionist Amelia Freer and Madeleine Shaw and loads more, all under one roof. You can move and sweat, get pampered, shop, eat and refuel plus swot up at the wellbeing talks.

We took along our fab mobile Scent Discovery bar (yep that’s a thing) and spent 12 hours finding out everyone’s true wellbeing need. Turns out, sleep was needed the most! In 12 hours, over 300 customers came to see us. 200 Scent Discovery Tests were taken. 100 were spritzed with the lively Grapefruit, Lemon & Rosemary Natural Wellbeing Fragrance. There were lots of “ooh’s” and “ahh’s” at the Wellbeing Pod, which pumped the space full of natural scent.

We had 50 laughs (30 of those at the 80’s dance class and 1 when a customer said “funny that the scent I’m drawn to is sleep… clearly the hangover in full swing”), 20 juices (and 15 soya flat whites), 6 healthy cakes (the peanut butter brownie was YUM), 2 great talks including ones from Alice Liveing (self confessed NEOM fan & wellbeing warrior) and The Step Up Club (career experts) who both chatted about ‘failing fast’ – so we learnt that “It’s OK to fail”, AND had some seriously fab moments like when one customer told us… “A friend of mine was going through a really tough time and Neom was the one thing that helped her” and “I love NEOM, the body scrub is AMAZING”...we definitely have new-found energy for making NEOM even better!

Thanks for having us SB – until next time. SB NEOM gang x

Go over to Instagram @neomorganics and check out the goings on from Sweaty Betty Live in our pinned stories.

Sweaty Betty live Perfect Night's Sleep skincare  Alice Liveing