The NEOM Cookie Tool

Below is a live list of cookies that are currently on your device. It refreshes every 30 seconds (which explains the page flickering). The purpose of each cookie is also listed below. Please note that this list doesn't include social cookies from,,, etc. The list below includes cookies planted by only.

Why do we use cookies at all?

Simply put, if we didn't use cookies we couldn't have an e-commerce website. The purpose of a cookie is to save information on your device. Without them we wouldn't be able to save the contents of your basket, know that you are logged in, or many other things. Cookies are essential to the running of a website like ours.

Why are cookies evil?

Cookies by themselves are not bad things. Most cookies just save preferences, or are used to help understand how you have used the website. These kind of cookies are not evil in our eyes, as they're here to help. However, some people use cookies in a much more agressive way to try and track your every behaviour in order to target advertising or other services to you. We don't use these kind of cookies, ours are the helpful noninvasive kind.

Why do you have a Cookie Tool?

We think trust and transparency are important. We consider ourselves an ethical brand, and this translates all the way down to communicating what technologies we use that could be considered harmful. This is a tool to show you that we're committed to transparency, to inform you of what's going on, and to empower you to take action if you wish to do so.

I've deactivated cookies but they're still showing on the list!

This is expected as we assume implied consent to having cookies placed on your device when you first visit our site. This means that everything is turned on when you first visit to give you the best possible experience with us. When you choose to disable parts of the site by deactivating cookies, this stops all interaction with these cookies and stops any further planting of cookies as you would expect. But the cookies that were planted in the first place will still be present on your device (but not used).

How do I delete cookies that are present on my device?

If you wish to delete all cookies from your device and continue browsing our website, please follow the steps below.

  1. Click on the cookie settings below our footer to display the options
  2. Delete the cookies you wish to get rid of via your browser settings
  3. Click on your preferred level of cookies on the settings to save

This will make sure that the cookies you don't want are removed from your device, and then your cookie preferences are saved which makes sure nothing more gets added. Your cookie preferences are saved via the cookie NEOMcookieSettings. It just stores a number to tell the site what level of cookies you have chosen and nothing else (this can't be deactivated or else the cookie settings tool wont work). You will be able to see that the cookie settings that you choose will be honoured via our Cookie Tool as they wont appear on the list above any more.

How do I delete cookies via my browser?

If you wish to delete cookies on your device you need to use your browser settings. They're all slightly different in their approach so we have included the guide below to help you out. You may need to look up the settings on your specific browser if the below doesn't help.

Internet Explorer (version 9)

  1. Go to "Delete browsing history"
    (Pressing these three buttons together usually does the trick: Ctrl + Shift + Delete)
  2. Tick the box next to "Cookies"
  3. Click delete

Google Chrome

  1. On a PC, click the spanner on the top right, click "Settings", click on "Show advanced settings", click on "Clear Browser Data".
  2. On a Mac, click "Chrome" then "Clear Browser Data"
  3. Tick the box next to "Cookies"
  4. Click "Clear browsing data"

Mozilla Firefox

  1. Click Firefox on the top left, hover the mouse over "Options", then click on "Options" in the next menu.
  2. Click on "Privacy"
  3. Click "Clear your recent history"
  4. Tick the box next to "Cookies"
  5. Select "Everything" from the time range
  6. Click "Clear now"


  1. Click "Safari" then "Preferences"
  2. Click "Privacy"
  3. Click "Details..." under "Cookies and other website data"
  4. Select the cookies you wish to delete (holding Shift or CMD helps select multiple cookies
  5. To target just our cookies, select the option, plus Gogole Analytics, Facebook and Twitter.
  6. Click on "Remove"