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Talking Energy with Tamara, Founder of Sweaty Betty

Posted by Amy Page 1

MOTHER, ENTREPRENEUR AND FOUNDER OF SUPER-COOL SPORTS AND LIFESTYLE BRAND, SWEATY BETTY. IF ANYONE KNOWS HOW TO MULTITASK, IT’S TAMARA HILL NORTON. WE CAUGHT UP WITH HER BETWEEN RUNS, YOGA SESSIONS AND FORMULATING THE NEXT FITNESS WEAR COLLECTIONS WE’LL ALL WANT IN OUR WARDROBES THIS SPRING TO TALK ENERGY AND BEING HER MOST POWERFUL SELF…


  • You live a hectic life, at home, at work, socially...it's all go! When do you feel most powerful?
  • My aim is to live a really full, active, fun life — our business and my family are all about leading an active lifestyle. So fitting all this in and enjoying it with my team and kids, then I feel powerful and fulfilled.
  • What does powerful mean to you?
  • Being able to be a mother, a wife, a sister, a daughter and a friend. Being able to help people grow — either my employees or my kids — to lead them and guide them as a role model and to show how it can be done as a woman. To show them that we can be soft, strong, girly, fun, business-like and happy.
  • Who is your powerful inspiration?
  • My dad has always led a very active life, enjoying it as much as possible and including friends and family in all his pursuits. It was from him that I learnt to push boundaries but also, most importantly, to have fun.
  • Share with us your most powerful moment.
  • When I first launched Sweaty Betty in 1998, I was working seven days a week in our Notting Hill store. It was safe to say I was exhausted, so when the Evening Standard named us as 'One to watch' a few weeks later that was pretty amazing. If not, having three kids with my husband Simon was definitely a powerful moment.

  • If you could give readers 3 quick tips to help them feel powerful and full of energy what would they be?
  • 1. Be passionate about what you do and hire passionate people. It will inspire others and keep you and them motivated.

    2. Take time for yourself to relax and have non-negotiables, for me my weekly yoga class is a lifesaver.

    3. Do something active every day, whether it's just getting off the tube a stop early and walking, you'll feel far more energised for it.

Quick Fire:

  • Go to energy boosting food?
  • I make my own energy balls at home with dates and cacao, which I usually have post-workout. A naughtier energy boost has to be Lindt sea salt and caramel chocolate though.
  • Best feel good book/movie or song?
  • Butch Cassidy and the Sundance Kid
  • Best 4pm slump cure?
  • Apple slices with almond butter, it gets me through till dinner every day.

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